MÜNCHEN

MÜNCHEN, summer 2014.

For the elective subject, coached by Stefan Waidmann (Office Waidmann/Post), I developed a fictitious brand experience for public space for the brand „Munich“, which could happen at an event like a celebration of a jubilee.
My main intention was to show visitors the attitude towards life from the perspective of a Munich citizen.

A BRAND EXPERIENCE IN PUBLIC SPACE
FOR THE VISITORS OF THE PROVINCIAL CAPITAL MUNICH

BRAND VALUES | MARKENWERTE

markenkern
functional  •  alive  •  self confident-modern  •  friendly  •  traditional

CONCEPT
1. Typical places of interest and attraction like “Englischer Garten”, “Frauenkirche” and “Viktualienmarkt” get equipped with a station.

schwarzplan_1

2. Additional places which express the way of living in Munich, like “Gärtnerplatz” and “Museumsviertel”, get also equipped with stations.

schwarzplan_2
3. For the connection between the stations native Rickshaw-Bicycle-Driver get engegad, who will bring the attitude towards life in Munich alive through narration.

schwarzplan_3

STATIONS | STATIONEN

station

CAPTIONS
Sayings, quotes and poems by citizens, which are describing the particular location, would be collected and fixed on the walls of the station.

INTERACTION
Via headphones, which can also be used as microphones, it is possible for visitors to listen to poems and storys about the location where the station is suited. They also get hints for other locations and stations. In addition to that it is possible to record own stories.

PAPER MODEL

papier_1

papier_2

papier_3